1.
Grade
2. Purity
3. Process (How
is the Noni
juice processed and its
preservation method)
4. Taste
(Removing unpleasant
taste and smell without
compromise quality)
Grade
: Quality of Noni fruits come
in different grades depending on soil
condition, method of plantation, weather
and growth naturalness. The
highest grade being high nutritious Wild
Noni.
Noni from French Polynesia is the highest grade Wild Noni
Juice with high nutritional value.
Purity
: The percentage of pure Noni
in the juice. How much water or
other fruit juices are added.
The price of Noni Juice should be
commensurate with the Noni content in
the juice.
Taste
:
Noni juice needs to be taken regularly
on a daily basis and hence its taste is
important to sustained disciplined
consumption. Removing the inherent
taste and smell of Noni juice is a trade
secret since this knowledge is not
easily acquired. As a result
almost all Noni juices are mixed with
other fruit juices to override its
unpleasant taste and smell.
Consequently you will never get a 100%
Pure Noni Juice.
TAHITIAN NONI
®
is the only available
original Noni Juice without unpleasant
taste and smell. It is
unusually sour with lime-like aromatic
smell and taste. This is the
result of more than two years intensive
Noni Juice research.
As
with many other euphoria, there will
always be people jumping on the
bandwagon just to make
some quick bucks. We decided to
add this section to equip consumer with
necessary knowledge to guard against
unfair business practice.
According to our market survey on both
local and domestic market, there are
some brands which claim to be "Pure
Noni Juice" when in fact they are
not. Regular Noni drinker will
know the difference immediately after
tasting it, but not with the first timer
who will form inaccurate impression of
Noni juice and might shun Noni juice
forever due to the weird taste from the
mixed of water, fruit juices, artificial
favor and coloring, and also they
derived little or no health benefits
from drinking these low grade Noni
juices. This eventually deprive
them of their natural right to health.
One
things to look out for is pricing.
Low pricing is always a strong
temptation especially for a new consumer
whom would usually assume that all
products are the same and hence a better
deal to purchase the cheapest ones.
This implies a vicious-cycle because in
order to sell cheap, Noni juice
would have to be diluted with other
substances, such as other fruit juices
and/or water. In order to mimic
the taste and the look of a pure Noni
juice, artificial flavoring and coloring
would be added. Eventually what
you thought would be a good deal turns
out to be paradoxically the most
expensive purchase. You might also
never want to drink Noni juice again
because it taste extremely repulsive
with the mixture of water, mix fruit
juices, artificial flavor and coloring.
The fact is that the local market price
of raw Noni fruit has an equilibrium
based on demand and supply (Market price
of Noni fruit varies from country to
country due to local supply and demand
factors). Consumer should be
suspicious if the price differences are
too wide among the well-known local
produce.
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